Framework for Marketing Management

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Business & Economics
Framework for Marketing Management

Framework for Marketing Management

Name: Framework for Marketing Management
ISBN: 9780133871319

Philip Kotler, Kevin Keller

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For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Managementis a concise, streamlined version of Kotler and Keller's fifteenth edition ofMarketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
TheSixth Editionapproaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

الفئات:

Business & Economics

عام:

2015

الإصدار:

Paperback

الناشر:

Pearson

اللغة:

english

الصفحات:

360