Managerial Economics: Applications, Strategies and Tactics

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Business & Economics - Personal Finance
Managerial Economics: Applications,...

Managerial Economics: Applications, Strategies and Tactics

Name: Managerial Economics: Applications, Strategies and Tactics
ISBN: 9781285420929

James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

الفئات:

Business & Economics - Personal Finance

عام:

2013

الإصدار:

13th Ed

الناشر:

South-Western College Pub

اللغة:

english

الصفحات:

768