Marketing 2014
William M. Pride, Ferrell
Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills theyll need to succeed in todays competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
عام:
2013
الإصدار:
17
الناشر:
Cengage Learning
اللغة:
english
الصفحات:
832
ISBN 10:
1133939252
ISBN 13:
9781133939252
ملف:
PDF, 157.63 MB
IPFS:
,
english, 2013